On Friday, Krafton revealed that PUBG: New State will begin receiving special content for Indian gamers. The South Korean publisher has teamed up with Sony Music India to bring pop artist Badshah's song "Bad Boy x Bad Girl" to the battle royale game. It's expected to be the first of many planned Indian Pop song collaborations with PUBG: New State. In order to increase user engagement on the new game, Krafton has launched a dance challenge and announced the debut of a Web series called New State Chronicles.
According to Krafton, Badshah's song, which features backup vocalist Nikhita Gandhi, would be utilized in sponsored content like as streaming and marketing videos. In addition, the game's publisher has teamed up with rapper Raftaar to release a special song for PUBG: New State.
Raftaar's special song will emphasize the game's new features and, combined with 'Bad Boy x Bad Girl,' will act as the game's anthem in India, according to Krafton.
PUBG: New State will have its own Web series, New State Chronicles, in addition to the songs. Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali, and The Sound Blaze are among the personalities and influencers who will appear in the three-part series. It will launch in December, though no specific date has been announced.
Krafton is also conducting a dancing competition with prizes up to $5,000 in Google Play Store gift cards for the winners (roughly Rs. 3,74,500). Participants must post their New State dance videos to Instagram using the PUBG: New State filter and the hashtags #NewStateStyle and #PUBGNewState to demonstrate their dancing abilities.
In order to develop PUBG: New State, Krafton has partnered with influencers and content makers such as Viraj Ghelani, Focused Indian, Bhuvan Bam, and the Comedy Factory.
Krafton's recent actions come just over a year after the authorities outright banned PUBG Mobile in the nation. With Battlegrounds Mobile India, the game publisher chose to bring its battle royale gameplay back to the Indian market earlier this year (BGMI).
While BGMI has established a following among PUBG Mobile enthusiasts in the nation, Krafton looks to be expanding its footprint with PUBG: New State. After millions of pre-registrations on both Android and iOS platforms, the new game was released earlier this month. The game has also surpassed one crore downloads on Google Play in less than a week after its release.